4: REACH YOUR CUSTOMERS
Media & Marketing
Why print and direct mail outperform expectations in the UK — written by the people who run the channels.
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4: REACH YOUR CUSTOMERS
Why print and direct mail outperform expectations in the UK — written by the people who run the channels.
Amanda Griffith, Royal Mail
Why Direct Mail remains the 3rd largest media channel in the UK Market. Mail has a long and powerful position in the UK. With over 500 years of history, it holds an iconic place in British life.
Matt Booker, Co-Founder UKCousin & CEO COUSIN
Print is enjoying something of a renaissance in UK / EU, particularly amongst lifestyle brands. With its enhanced feeling of trust and value, print stays in-hand and in-home in a way that other media simply cannot. Its ability to set a brand apart and be respectful of an individual’s time has increasing value in a world that’s over-loaded with messaging.