1: THE OPPORTUNITY
Why the UK? Why now?
The commercial case for UK market entry — the essential starting point for any US brand weighing the decision.
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1: THE OPPORTUNITY
The commercial case for UK market entry — the essential starting point for any US brand weighing the decision.
Matt Hancock, Co-Founder UKCousin & Managing Director, BBS
Digital growth is getting expensive - and crowded. Smart US brands are turning to Europe, where demand is high and competition is lower. The twist? Direct mail is quietly outperforming digital, landing in homes (not inboxes) and delivering serious returns. The opportunity is there - if you move fast.
Luke Jonas, Co Founder, NEST
The European ecommerce market is growing – with revenue estimated to reach $632 billion in 2023, making it around two-thirds the size of the American market. Unlike the highly competitive US market, Europe’s advertising landscape is both less saturated and less advanced, creating an opportunity for forward-thinking American brands to stand out.